“My manners were the first ingredient that set me apart from my peers,” notes the suave and stylish Fonzworth Bentley, Sean “Diddy” Combs’s former personal assistant and a celebrity in his own right. Now, in this one-of-a-kind book, Bentley shares his surefire strategies for success.

Just how does a guy move from Atlanta to New York City without knowing a soul in the entertainment industry and become, in less than two years, the P.A. to one of the biggest moguls in hip-hop history? Bentley attributes his accomplishment to one key equation: Manners + Confidence + Style = Swagger. With this formula, Bentley transformed himself into an icon of unflappable grace, elegance, and good manners–and now he’s on a mission to help you step up your game, advance your swagger, get ahead, and live out your dreams.

Just finished listening to Fonzworth Bentley speak for the kick-off of Black History Month here at Texas A&M. He read excerpts from his book, Advance Your Swag, and embellished by sharing stories from his personal experience. After speaking, there was a Q&A session where he was able to elaborate on some of his finer points. Overall, very impressive. In our ‘Age of Disrespect’, where chivalry is all but dead and technology is causing us to lose hold of our basic social skills, Mr. Bentley eloquently prescribed a cure for our helpless generation. What is it? Swagger.

Check out the book for invaluable lessons on how to revive yourself, becoming the CEO of your individual purpose.